It seems that The Broadway League, the national trade association for the Broadway industry, began a campaign called Broadway Goes Green, now called The Broadway Green Alliance and those crazy folks at 9 To 5 The Musical have taken it to heart. Going green from the beginning, they even have a contest to see whose office is the most green and if you win you get free tickets to the show. In addition, Seventh Generation signed on for sponsorship and provided them with handsoap and detergent backstage (what a great way to cross market!) they changed out light bulbs for more efficient lighting and started using rechargeable batteries for mics. So now is your chance to see some great theater and feel good about the environment. Who cares if it's a marketing ploy? They got me hooked at green.
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